Why Nordic Gentry?

After the age of 25, your body and health needs change significantly. Hormones change, your metabolism slows down, and muscle mass can decrease. It is now - and not later - that preventive measures are needed for a long and healthy life.

Problematic?

There is a lack of clarity in the market regarding health products. What is quality? And what actually works?

The solution?

We decided to create a brand that only offers scientifically based health products with clarity around content, doses and preparations - where associated personalized lab test analyses show the way for needs and effect.

Our vision

Helping people 25+ take control of their health through insights and early prevention with the aim of preventing health problems before they arise - For higher quality of life , vitality and a longer and healthier life .

Operational Team | Board of Directors

Andreas Svensson MSc

CEO | Founder | Board Member

Entrepreneurship & Leadership
Serial entrepreneur with 8 founded companies, including Nordic Trade Consortium AB. Founder of Anbovi Consulting AB – holding and management consulting company focusing on Life Science, medical technology and healthcare.

Life Science expertise
 15 years of experience from Pfizer & AstraZeneca, with LIF certification in pharmacology. Led Pfizer Healthcare Hub Sweden for 7 years as Digital Innovation Lead for Sweden, focusing on connecting and scaling startups via Pfizer's global platform.

Premium Brand Building
 Created NAVI Beer™ in the luxury segment with launch at Systembolaget after 3 months.

Sales & Nordic Expansion
 22 years of experience in pharma, B2B and consumer markets. Leadership of 100+ employees in Sweden, Norway and Denmark.

Training
 Master of Science in Business and Economics, Uppsala University, Sweden.

David Aspehult

COO | Founder | Board Member

Entrepreneurship & Value Creation
Solid experience in building and scaling companies in both listed and unlisted environments. Launched consumer-focused companies in the Nordics and built revenue from 0 to over 500 MSEK in the first 12 months. Started her career as Luma within the Stenbeck sphere.

Board assignments
 Active board member in, among others, Tak Bostadsutveckling Sverige AB, NordMark Scandinavia AB, Nova Idea AB, DAMA Properties AB, König Caviar AB and Re-Juice AB.

International expansion
 Expertise in strategic launches and international establishment. Experience from, among others, Viaplay with a focus on Nordic and European markets.

Training
 Master's studies in Economics and Law, Uppsala University.

Victor Orn

Financial Advisor | Partner

Current role
 Deputy CEO Nordisk Bergteknik. Board member of Nordisk Bergteknik AB and Visa Invest Nordic AB.

Previous experience
CEO Navigo Invest AB. Board member of Bilisten AB, Scandinavian Air Ambulance, Skummeslövsgården AB and Diakrit Int.

Interim & Investment assignments
 Interim CEO of Diaktrit Norge, Svensk Flygambulans AB and Gruppo Vulpe Figli AB. Investment Manager, Tumlehed Invest.

Training
 Master of Science (MSc) in Economics from the School of Economics and Business Administration at the University of Gothenburg.

Peter Sandberg

Chairman of the Board Partner

Current board assignments
 Chairman of the Board of Navigo Invest AB, Pearl AB and Stora Nygatan Invest AB. Member of Visa Invest AB.

Previous CEO roles
 CEO of the Sixth AP Fund and Bure Equity AB (publ). Chairman of Teleca AB (publ). CEO of Volvo Norge AS.

Finance & Corporate
 CFO and responsible for corporate finance within AB Volvo. Positions within Volvo Group Credit AB, Volvo Group Finance Europe BV and Sotrot AB.

Training
 Master of Science in Economics from the School of Economics and Business Administration at the University of Gothenburg.

Medical advisor

Carl Leszek Sinclair MD

Medical Advisor | Partner

Specialist physician in general medicine with a keen interest in preventive medicine and the psychology behind lifestyle changes.

Advocates the importance of conscious dietary choices, regular exercise and optimal nutritional status, especially with increasing age, as a path to a healthy life.

Currently active in Sweden with solid experience of practicing general medicine (and functional medicine) in Norway and Sweden for over 15 years.

Our values

SCIENTIFIC EXCELLENCE

All decisions about our products and services are based on clinical experience, research and studies. We believe in evidence-based health, not trends or guesswork. Results and data guide our choices.

PROACTIVE HOLISTIC HEALTH

We believe that proactive healthcare can be more powerful than reactive healthcare. Health is created from the inside out - from inner vitality to outer well-being. Through prevention, quality of life can be increased and aging can be slowed down.

UNCOMPROMISING QUALITY

We don't compromise on quality. Optimal formulation, correct dosage and highest bioavailability - every detail counts. Premium is our standard.

TARGET GROUP FOCUS AND SPECIALIZATION

We specialize entirely in women and men +25 years and up and their unique health challenges. Expert knowledge of a specific target group provides more powerful solutions than trying to fit everyone. We choose depth over breadth.

TRANSPARENCY AND HONESTY

We tell it like it is, even when it's not convenient. Lab tests and biomarkers provide objective feedback - insights into your own health are a driver for behavior change, improved lifestyle and results.

THE PRINCIPLES OF OUR PRODUCT DEVELOPMENT

CERTIFIED PRODUCTION

We only use lab-tested and high-quality raw materials from FSSC 2200-certified suppliers with traceability throughout the entire production chain.

SCIENTIFIC BASIS

The type of chelation, purity of the raw material, form and preparation in the right combination are based on science and are crucial for good effect and high bioavailability.

GOAL-ORIENTED FOCUS

Products specially developed for men and women 25+ with a focus on this group's specific health needs - here the right supplement in the right dose and form is crucial.